Enterprise Objective：

Wealth Creation; Give back to the community; Employee welfare

Business Objective：

Based in Shanghai; Gathering the best in China; Linking the world

Enterprise Concept：

Profession; Harmony; Progress

Enterprise Spirit：

Effort; Desire; Gratitude; Dedication

View of management：

People oriented; Obey the system; Pursue the efficiency

View of brand:

Establish brand with Honest and Loyalty; Expand brand with Quality and Profession.

Business philosophy：

Fully inclusive and equitable and win-win cooperation

Business ethics:

Strive without stop